User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and shared across social media and other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
Why is User-Generated Content Important in 2023
It introduces authenticity to your brand.
Nowadays, brands must fight to be seen online, and competition is fierce for audience attention. As a result, buyers are more selective about the brands they interact with.
It’s not just the consumers that are searching for more authentic content. 60% of marketers agree that authenticity and quality are equally important elements of successful content. And no other content type is more authentic than UGC from your customers.
Helps establish brand loyalty
UGC allows customers to participate in a brand’s growth instead of just spectating. This hugely influences brand loyalty and affinity because people thrive off being part of something bigger, and creating UGC allow them to be part of a brand’s community.
Increases conversions and potential leads
UGC acts as authentic social proof that your product is worth buying. For example, when your audience sees people like them wearing or using your product, it gives them a real reason to purchase or use your product/service.
As you can see from the reason mentioned above, UGC is becoming a huge driving force behind every brand; without it, you may fall behind. Consumers are constantly searching for more authentic and transparent brands to purchase from, so if you’re looking to build upon the relationships between you and your customers, UGC is an absolute must.
Why not have a read about working with influencers? In our blog, ‘Why collaborate with influencers' to learn more!