Have a quick scroll through any social media platform and it won’t take you long to find content from an influencer. Scroll a little...

Sponsored content is the cornerstone of influencer marketing. Although influencers and content creators have several methods they can use...

Amongst all the metrics that marketers use to assess the suitability of an influencer, engagement levels are arguably one of the most...

Influencer marketing has evolved. No longer are we in the days of the wild west with brands searching endlessly on social media for...