User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and...

Despite hot competition from the likes of up-and-coming platforms such as TikTok, Instagram remains a firm favourite for many...

Not all social media platforms are created equal. At least not when it comes to how good they are for your business. Picking which ones...

Sponsored content is the cornerstone of influencer marketing. Although influencers and content creators have several methods they can use...

If ‘The Wipe it Down’, ‘The Renegage’ and ‘The Flip Switch’ challenges all sound like bad pop-band songs to you, then you may not yet...

Amongst all the metrics that marketers use to assess the suitability of an influencer, engagement levels are arguably one of the most...