The Rise In The Need Of UGC in 2023
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and...
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- Jun 23, 2022
- 3 min
5 Tips for Creators to Make Instagram Reels Stand Out
Despite hot competition from the likes of up-and-coming platforms such as TikTok, Instagram remains a firm favourite for many...
- Mar 24, 2022
- 4 min
Social Media Platforms: Which is Best for Your Business?
Not all social media platforms are created equal. At least not when it comes to how good they are for your business. Picking which ones...
- Mar 1, 2022
- 4 min
How to Stay Authentic When Posting Sponsored Content
Sponsored content is the cornerstone of influencer marketing. Although influencers and content creators have several methods they can use...
- Jan 14, 2022
- 4 min
Why Add TikTok to Your 2022 Marketing Mix?
If ‘The Wipe it Down’, ‘The Renegage’ and ‘The Flip Switch’ challenges all sound like bad pop-band songs to you, then you may not yet...
- Jan 5, 2022
- 4 min
Boost Instagram & TikTok Engagement in 2022: Tips for Influencers
Amongst all the metrics that marketers use to assess the suitability of an influencer, engagement levels are arguably one of the most...
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